I agree there was a lot of thought that went into it, but a lot of thought probably went into New Coke as well.

I can't figure out what this guy was thinking. Yeah, people were basically calling him an idiot, but if it walks like a duck...I don't know what much else you can do. If this guy is running the risk of killing his fish and coral, not to mention burning his house down or getting serious water damage, and
everybody is telling him to reconsider his course, well, he needs to come up with some damn good justification for what he's doing. It's like driving your car at top speed down a straightaway and there's a brick wall at the end, and everybody is on the side of the road yelling, "Stop! There's a brick wall at the end of the road!" If you don't stop and listen to them, you're going to end up in a world of hurt. I'm just saying there's a huge difference between good ideas and good ideas that only sound good but are a complete flop when met with reality. His ideas sound good at first, for the first few seconds, but there is nothing to support them. Poor guy.