I agree Tony, it isn't terribly high powered. That's why they bundled 6 of them into one "lamp". But for the light, it's cheaper than the Luxeon pucked light bars and I don't have to heat sink them.
Cliff, this isn't exactly revolutionary. It's a nuts and bolts (more like a kid's Lego brick approach!) where previously one had to custom integrate individual components on a custom PC board and then have to figure out a way to cool it down.
This particular light makes little sense for things larger than nano tanks (5 gallon and smaller tanks/containers). You would need a ton of them, and then their 120 degree spread wouldn't make as much sense for a tight array.
This can be quite an expensive playground, so I'm starting out with nano tanks. If it doesn't work out, it's not a huge loss.

The next thing I want to try is something brighter and pre-pucked so I don't have to mess with a fancy power supply. Maybe that effort will work for a standard 10 gallon tank...
I'm thinking there will be more easy-to-use modules similar to the LUXstrip coming soon.
http://www.theledlight.com/LUXstrip.html
Tony, care to share your gut feelings on the LUXstrip? I'm hoping for something a bit denser, but it may be indicating a trend toward integrating the power supply and the light in a single module.