I think you're on the right track of a suspended fixture, especially following bpimm's design. I always wonder if using a light weight sheet metal similar to a rain gutter, or an AC duct that you can find at HD. Making a metalic enclosure out of that seems like a good idea, and easily spray paintable and acheivable.
Maybe getting a 24" Coralife 65 watt and finding a way to add hangers to it would pan out well too. Also, Craig's
DIY Pendant is a neat idea that would work too.
In terms of lighting amount, I have a 36 watt AH light over my 10 gallon, so I think you want to be shooting around there if you want to grow most any plant you want. 4x13 watts should do the trick.
-John N.