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Old 01-06-2005, 03:48 PM   #27 (permalink)
TWood
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Ford sells its own vehicles and also owns Jaguar. They bought Jaguar because it was more cost effective than building a luxury brand name from scratch. The marketing for the two products is very different because they are pitching to two very different markets.

ADA/Amano is the Jaguar of planted aquariums. Everybody else is Ford.

Protect the brand name.

TW
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