It kinda depends on which way you want to go with it. This forum (enaturale) is mainly people who use topsoil covered by gravel for a substrate. heavily planted and have 1-2 watts per gallon of fluorescent light supplimented with sunlight from a window. Here's the how to doing that method:
http://thegab.org/Articles/WalstadTank.html
Other folks, use the commercial substrates you listed supplimented with water fertilizers, CO2 and lots of light.
There are many ways to increase your lighting. I made pendants using pvc pipe, those aluminim clamp lights and the screw in fluorescent daylight bulbs for one tank. For another, I built a hood and used shop lights to get more light on the plants.