07-14-2006, 04:52 PM
Join Date: Feb 2004
iTrader Positive Rating: 100%
You could even do it for a limited time, X number of months, and then move it to a different store! Hey, I am bored, and when I am bored I think too much!
And while we are on the subject of wierd ideas, I wanted to run something by you guys.
There is a shop in San Francisco who is one of my customers, and well known by the club members in SF. The owner has told me he enjoys the relationship he has with club members, and the notoriety (I cant spell) it brings his store so to speak, but the club makes him no money! He says "those guys just trade amoung themselves and bring me a few plants once in a while." He says he has to really reach out to the general public and not reley on the club, which is probably a good thing. To do this, he says he really pushes planted NANO tanks. He advertises them, he has them on display, and he says it is a great way to attract new customers not only to his store but to the hobby. The tanks are relatively cheap, easy to set up, and can be used in the home or office. He also says it is a way to get people hooked on plants so they later buy a bigger tank!
It makes sense to me. I'm thinking of interviewing him for an article in a pet trade magazine. I am also thinking of pushing this idea to all my dealers and new stores I talk to, and offer them a nano plant assortment package. You guys are very supportive of Ocean Blue and Aquatic Warehouse, and some of you have expressed interest in helping to introduce me to more stores in Southern California, so would anyone be interested in helping to propose this idea to any stores? Would anyone volunteer to aquascape a nano tank for a store? I think the planted nano that is professionaly aquascaped would be a big draw for stores making them more receptive to our hobby. It could help promote your club, and it would help my business. The more stores I have as customers, the more I can afford to import and more often.... and expand the types of plants that are imported.
Just another idea floating around in my head...