Just recently price-matched a $9.99 ad at petsmart. All I had to say was I have a price-match and the manager took me straight to the counter for check out. Didn't even look at the ad. When she saw it at the counter, her initial reaction was wow, but then there was no fuss and everything went smooth. Both bags originally had a 15%, for reason: hole in bag. They even did the 15% markdown off $9.99! And funny thing is, there were no holes. 2 bag of perfect flourite - $16.