I always feed Tetramin tetracolor food. I think the biggest thing for fish color is the background color of your tank and the light bulb color. They seem to either enhance or wash out the look of your fish.
Do the bloodworms, shrimps, etc. have to be alive? Do the frozen or dried ones work equally?Add your blood worms, brine shrimp, shrimp, veggies and anything else they may eat in the wild and you will have happy fishies, and oh yes make sure you do the water changes, This is a big one for happy fishies.