If I'm not mistaken they made some preliminary threats on another board which only made matters worse for them as they sparked an uprising and brought a lot of attention and negative threads about their product.
Another element that allows such companies to survive are publications that will positively review your snake oil for a price. FAMA published a nice review on this product without apparently even having tried it.
But quite frankly, our hobby is flooded with snake oils and remedies that fix one thing and break five others. As long as there are new and unexperienced people looking to get into the hobby, there will be miracle products that claim to solve it all in one shot. People will continue to buy them, lfs will continue to sell them, and money hungry publishers will continue to sell their pants to make an extra buck.
Considering that even us hobbists have to be careful when expressing our thoughts and experiences on the net, I think we would have to back track a long way in the US before a publication such as FAMA can safely come out and write an honest review about a product that fails to deliver the goods it promises.
Giancarlo Podio