I mean ADA is positioned as Art. El Natural is positioned as Ecology.
Yes, I see your point here. In that respect, it comes to how the idea or style is presented. ADA has done a fabulous job at presenting the hobby as an art and as a form of "peaceful relaxation" (I beleive I've seen that in one of their translated adds...correct me if I'm mis-quoting).
So that brings us to...how do we promote that same idea here in the states? Maybe it's cultural? If our idea (as a whole nation, not as individuals) of art and peace is 'less input...just sit back and look at something and be entertained', how do we as individuals show someone how 'more input...cultivate an aquatic garden and put some physical energy and $$ into it' can also lead to peace and relaxation and artistic enjoyment?
My wife and I garden (vegetables, etc...) and it's very hard and tedious work. But, it's also very relaxing and rewarding to watch it grow, see the end result of our labor, enjoy the fruits of our labor. To me, an aquascape is the same. The more energy I spend taking care of it, the more rewarding it is to see it flourish. And it becomes my own art creation, which makes it more meaningful to me as the "artist".
(Niko, I'll take your advice on that thread idea.

)