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Saltwater is touted as the 'gold standard' for aquarium opulence, and that makes everything else fall by the wayside.

I work as a Horticulture Consultant for a rich realtor in my city and he has a large, expensive and beautiful reef aquarium. When I showed him pictures of Amano tanks, however, he wanted to know why he hadn't seen anything like it before.

It's an exposure thing. It's also about spectacle. Both of these items tie into the 'american capitalist bigger is better' mentality.

It's a culture thing. When you have people constantly telling you that SW reefs are the exclusive diamond of fishkeeping, that's what you're going to believe, and you're not going to spend money on anything else.

Supply and demand. Demand is low; supply follows suit.
 
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