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COST - If I were to guess I would think that the largest group of aquarium owners are young people. College age and into the 20's and 30's. These people don't have enough money to foot the bill for expensive substrates, lights, plants, fertilizer, etc. I know it can be done much cheaper than it often is, but at the very least you're looking at $300+(if you start from scratch and consider the essentials) Too many people want a little fish tank for 50-$100 for the hobby to explode, imo.

I should add that its likely those who think they want a planted tank with $50-100 to spend, end up buying a few plants, poking them in blue gravel and watching them die. The End...for many...not me:)
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