Ok you have a Local Fish Store Review but how about a section for online fish/plant review. Equipment is equipment, if 2 stores have the same model then the product is the same but live things like fish and plants are a different story. So maybe you could add a subcatagorey for websites that sell plants/fish. Members can critique the speed, quality, communication, etc of the transaction. If you are at a fish store you get to see what you buy before you walk out the door but online you never know what you are going to get until it hits your door. Do you get my general idea?